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Mobile Advertising for Beginners (part 1)
Getting started in mobile advertising and mobile marketing can seem like a daunting prospect, with a universe of new terms and buzzwords. But despite the new vocabulary, many aspects of mobile...
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Mobile Advertising Metrics Beyond Sales
What is your business hoping to accomplish by buying mobile ads? Chances are, the first word that comes to mind is “sales.” While it’s true that making more sales is the ultimate goal of advertising,...
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Writing Great Ad Copy for Mobile Advertising Banners
Mobile advertising banners take up a small amount of space, which means that the words you choose to represent your company are more important than ever before. You have only a small space and a short...
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